Resume

Customer Success Manager with 8+ years of experience in B2B SaaS, spanning enterprise and scaled customer models. Proven track record in onboarding, adoption, renewals, and expansion across global portfolios. Proficient in Retail Media Networks, media mix modeling, marketing analytics, data collaboration platforms, and data clean rooms — with deep expertise helping brands and agencies unify first-party data, activate Retail Media Networks, and turn privacy-safe data collaboration into measurable growth.

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Work experience

Customer Success Manager (Scaled)

AI-native SaaS Startups (YC backed)

Feb 2025 – Present · Remote

Manage a high-volume portfolio of early-stage AI-SaaS customers, driving onboarding, product adoption, and retention across a scaled engagement model
Monitor product usage telemetry and customer health signals to proactively mitigate renewal risks, achieving 99% attainment of early customers
Deliver group webinar and virtual training sessions to accelerate feature adoption, reducing inbound support tickets by 25%
Produce scalable enablement content — including interactive FAQs, bite-sized videos for frequent questions asked, and troubleshooting guides — to support customer self-service
Partner with Product and Technical teams to relay structured customer feedback and translate field insights into actionable product improvements

Senior Business Development Representative

AppsFlyer (Thailand) Limited

Mar 2023 – Jan 2025 · Bangkok, Thailand

Generated $3M+ in qualified pipeline across APAC through strategic outbound prospecting, multi-channel outreach, and account-based research targeting brands and agencies in retail media and marketing analytics
Converted 50% of competitor accounts in Indonesia within 9 months through consultative discovery and tailored value positioning — including accounts leveraging media mix modeling and cross-channel attribution
Expanded market share in Southeast Asia to 75%, reactivating an 8-year CRM-dormant enterprise prospect (public sector) into the region's largest closed deal to date
Advised customers on data collaboration and data clean room strategies — helping retail and e-commerce brands securely activate first-party signals across Retail Media Networks and partner ecosystems to drive measurable, privacy-safe campaign performance
Managed a portfolio of pay-as-you-go customers focused on usage growth and value realization, applying a scaled CSM motion to drive account health

Customer Success Manager

Adjust GmbH

Sep 2021 – Dec 2022 · Jakarta, Indonesia

Owned the full enterprise customer lifecycle — onboarding, product adoption, success planning, quarterly business reviews (QBRs), renewals, and expansion
Achieved 100% Gross Retention Rate (GRR) across assigned enterprise accounts through proactive engagement and structured success planning
Increased ARR by 120% (Net Revenue Retention) within a key strategic account by identifying and executing targeted expansion opportunities
Monitored customer usage metrics and partnered with technical support to resolve complex implementation challenges and prevent churn
Delivered external technical workshops to 400+ attendees across the region as a trusted mobile attribution expert
Supported enterprise customers in understanding data clean room concepts and privacy-preserving measurement approaches to maintain marketing effectiveness within evolving data regulation frameworks

Customer Success Manager

PT. Affle Indonesia

Aug 2018 – Aug 2021 · Jakarta, Indonesia

Single-handedly owned and grew a portfolio of 20+ accounts across Southeast Asia (Vietnam, Philippines, Thailand, Malaysia), achieving 100% Gross Revenue Retention
Drove upsell of GCash — a leading Philippines fintech app — securing an incremental programmatic budget commitment equivalent to my quarterly revenue target through executive relationship-building and solution alignment
Spearheaded market entry into new SEA regions, closing strategic partnerships with leading advertising agencies in Vietnam (Omega and Pmax)
Drove long-term customer retention and satisfaction through cross-functional coordination, proactive executive business reviews (EBRs), and campaign performance optimization

Marketing Lead (Voluntary)

Yayasan Generasi Maju Berkarya

Jan 2020 – Jul 2021 · Jakarta, Indonesia

Grew community and social media engagement by 240% through targeted educational campaigns and data-informed outreach
Organised Indonesia's largest Hour of Code event with 1,300+ registrations, securing Tokopedia's (ByteDance company) co-founder as keynote speaker (Publication: Generation Girl • Hour of Code)
Attracted 400+ monthly participants to recurring coding bootcamps

Education

Bachelor of Engineering Parahyangan University · Bandung, Indonesia

Certifications

Level 5 Certified Customer Success Manager SuccessCOACHING (Credly Accredited)
Google Cybersecurity Certificate Google
Command of Message (Sales Training) Adjust GmbH
AWS Cloud Practitioner AWS

Honours & Awards

MAASter Global Winner - exceptional company-wide impact Affle Pte Ltd
AppsFlyer Knowledge Champion AppsFlyer
Asian Women Empowerment Award AWE
SheLeadsTech Amazon Web Services
Dana Lestari XX Scholarship Awardee Universitas Parahyangan
Youngest Indonesia's representative ILIVE2LEAD — International Youth Climate Change Conference

Interested in working together?

I'm open to fractional and full-time customer success opportunities.

Get in touch