Projects

Scaled Self-Service Program

Built a self-service enablement library — FAQs, walkthrough videos, and troubleshooting guides — for a high-volume portfolio of early-stage AI-SaaS customers, reducing support tickets by 25%.

Group Onboarding & Training Series

Designed and delivered group webinars and virtual training sessions to drive feature adoption at scale, contributing to 99% retention of early adopters.

Key Account ARR Growth at Adjust

Grew ARR of Kalbe Farma* by 120% by devising strategy in user acquisition and retargeting during Covid and post-Covid, ensuring over 270 million Indonesians got access to telehealth and health marketplace.

*PT Kalbe Farma Tbk is the largest publicly listed pharmaceutical and healthcare enterprise in Southeast Asia, founded in Indonesia in 1966.

Product Expert Workshop Series

Delivered external workshops to 400+ attendees as a trusted product expert at Adjust, building customer confidence and community around the product.

Affle's Southeast Asia Expansion

Spearheaded market entry into new SEA regions, closing strategic partnerships with leading advertising agencies in Vietnam (Omega and Pmax) and securing budget from GCash — the #1 Philippines fintech — equal to my quarterly revenue target.

Indonesia's Largest Hour of Code

Organised a national Hour of Code (1-hour coding) event with 1,300 registrations and secured Tokopedia's Co-founder as keynote speaker, in addition to recurring coding bootcamps drawing 400+ monthly participants.

Wished Sooner

An interactive web app where people can drop and explore life advice and wisdom insights shared by others in real-time.

8-Bit Focus Pomodoro

A retro 8-bit themed Pomodoro timer designed with Google Stitch, exported & developed in Antigravity IDE, and deployed on Firebase.

Optimising Budget with MMM

A visual case study answering "How do I optimise my marketing budget?" using Marketing Mix Modeling with Google's Meridian library — written for marketers, not engineers.

Pertama Kalinya! (fiction novel published by Gramedia Pustaka Utama)

At the age of 16, I wrote a book that made to top 10 on bookstore for 6 months. This makes me want to keep writing, especially in the era of artificial intelligence: if we are not putting our thoughts into writing, we might lose our voice in the process of prompting and let AI finishes our thinking.