Projects
Selected programs and initiatives I've built or led — in customer success, enablement, market expansion, community, and personal projects.
CSM
Scaled Self-Service Program
Built a self-service enablement library — FAQs, walkthrough videos, and troubleshooting guides — for a high-volume portfolio of early-stage AI-SaaS customers, reducing support tickets by 25%.
Group Onboarding & Training Series
Designed and delivered group webinars and virtual training sessions to drive feature adoption at scale, contributing to 99% retention of early adopters.
Key Account ARR Growth at Adjust
Grew ARR by 120% within a key account by mapping expansion opportunities to the customer's own goals — a case study in structured success planning.
Product Expert Workshop Series
Delivered external workshops to 400+ attendees as a trusted product expert at Adjust, building customer confidence and community around the product.
Affle's Southeast Asia Expansion
Spearheaded market entry into new SEA regions, closing strategic partnerships with three leading agencies in Vietnam and securing a quarterly-target budget commitment from a key Philippines customer.
Indonesia's Largest Hour of Code
Organised a national Hour of Code event with 1,300 registrations and a decacorn co-founder as keynote speaker, plus recurring coding bootcamps drawing 400+ monthly participants.
Personal Project
Personal Project
Wished Sooner
An interactive web app where people can drop and explore life advice and wisdom insights shared by others in real-time.
Visit app ↗
Personal Project
8-Bit Focus Pomodoro
A retro 8-bit themed Pomodoro timer designed with Google Stitch, exported & developed in Antigravity IDE, and deployed on Firebase.
Visit app ↗Have a project in mind?
I'm always happy to talk about scaled CS programs, enablement content, or community initiatives.
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