GudangAda: Navigating B2B Transition with QR & Deep Linking Solutions
Enabling seamless distributor workflows and facilitating executive connections during a pivotal business transformation.
Account Overview & Strategic Shift
During a critical transformation phase, GudangAda shifted its core focus from B2C retail acquisition to a dedicated B2B marketplace model. As part of this realignment, GudangAda paused paid marketing campaigns to concentrate resources on strengthening B2B product offerings, distributor relationships, and merchant partnerships.
CSM Enablement & Technical Solutions
To support their new B2B focus and drive adoption among business users, I developed targeted solutions tailored to their retailer and distributor network:
1. QR Code & Deep Linking Use Cases
I created custom use cases incorporating QR codes and deferred deep linking to streamline onboarding and product discovery for retailers and distributors. This allowed field teams and partners to effortlessly route merchants into specific product catalogs and ordering flows without relying on paid acquisition.
2. Executive Alignment & Relationship Building
To ensure strategic alignment at the leadership level, I facilitated Executive Connect engagements—including dedicated executive lunches—to strengthen trust, gather product feedback, and align roadmap priorities between our teams.
Summary of Impact
- Strategic Pivot Support: Re-aligned success strategies to match GudangAda's B2B business transformation.
- Tech Solutioning: Designed QR code and deep linking workflows to power organic distributor onboarding.
- Executive Sponsorship: Facilitated high-level executive connections to deepen partnership trust.